New Zealand Lotteries Go Mobile

NEW ZEALAND LOTTERIES GO MOBILE

17th July, 2012 at 06:11:04
Source: http://www.azonlinecasinos.com

Smartphone buying is the way to go, say officials

The New Zealand Lotteries' website has undergone a design overhaul which includes the introduction of mobile facilities.

Chief executive Wayne Pickup said the new site was much easier for users to navigate, so it would be easier for customers to play Lotto and find results.

"Mobile devices are becoming New Zealanders' preferred way of getting online, with smartphone penetration rates now estimated at more than 40% of the New Zealand population," Pickup said.

"We need to reflect customer shopping trends, so we've designed MyLotto Mobile especially for smartphone access."

Customers can "easily buy tickets, check results and access their stored āEURĖœfavourite numbers'", NZ Lotteries said in a statement.

Online sales of Lotto tickets currently make up five% of all sales and there are currently 200,000 registered mylotto.co.nz users, the company said. The mobile site should automatically load when users visit mylotto.co.nz from their smartphones.

The UK also has plans to launch a National Lottery app while the Euromillions Lottery results are already served through another dedicated mobile application available in the Android Market and on Apple's Appstore.

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