NEW ANDROID BETTING APP
13th July, 2012 at 04:41:02
Betfair's latest app features a completely revamped user experience customised for the Linux-based operating system.
British online betting exchange and internet casino operator Betfair
has launched a new native Android app that features a completely revamped user experience customised for the Linux-based operating system.
Betfair for Android v2.0 builds on the recent intuitive interfaces launched on the company's iPhone and iPad Apps and includes a highly responsive look and feel, a superior visual home screen, Betfair's 'Cash Out' tool, price graphs and market view enhancements.
A company spokesman said Friday that the Betfair mobile
division is growing at a rapid pace, and currently has over 275,000 active mobile customers who placed 44 million mobile bets in FY12, an increase of 122 percent. This activity resulted in £ 22.7 million in mobile revenue being generated from £ 2.2 billion worth of bets traded across mobile devices.
With Android now one of the leading operating systems for smartphones across the globe, the launch is a step towards capturing the significant commercial potential of this channel in future, he said.
Raj Vemulapalli, vice president of mobile operations said: "This is another exciting launch for Betfair which again highlights the benefit of our Silicon Valley Development Center, which has worked round the clock to build a product that is very engaging and reflects the needs of our customers and business.
"Due to the popularity of the Android platform, this app will provide a huge number of existing and potential Betfair customers with a fundamentally improved experience. This product is another example of how Betfair is leading the way in mobile gaming."
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