Ladbrokes And Itv In Live Betting Deal

LADBROKES AND ITV IN LIVE BETTING DEAL

12th July, 2012 at 06:46:05
Source: http://www.azonlinecasinos.com

Fresh 8 Gaming developed the widget

Online gambling group Ladbrokes has clinched a deal with television broadcaster ITV Sport that will enable punters to gamble on events without leaving the site.

The partnership soft-launched the service, which allows visitors to view live odds and place bets via a bespoke widget, ahead of the Euro 2012 football championships (see previous reports).

The widget, developed in partnership with Fresh 8 Gaming and distributed following a deal with advertising agency Walker Media, dynamically adapts across the ITV Sport site, and will be extended to mobile applications, reports the BroadcastNow website.

The commercial team look to create bespoke partnerships with clients wherever possible to suit both parties' needs. This deal is a great example of how we are working with clients to explore and harness new possibilities presented by developing technologies, an ITV spokesman said.

About Ladbrokes Online: Aside from online sportsbetting, Ladbrokes operates a prominent casino running on Microgaming software and a popular mobile offering along with poker and financial betting products.

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