Mobile And Tablet Should Be Viewed As Acquisition Tools

MOBILE AND TABLET SHOULD BE VIEWED AS ACQUISITION TOOLS

09th July, 2012 at 15:29:53
Source: http://www.azonlinecasinos.com

Total online gambling wagers expected to reach $100 Billion by 2017

Juniper Research author Dr Windsor Holden says sportsbook and exchange betting will reach $45 Billion by 2017 driven by the increasing popularity of the mobile and tablet platforms.

According to Holden, "Companies such as Ladbrokes, William Hill and Paddy Power are all seeing 40% or more of online sportsbook customers placing bets via a mobile or a tablet, with the result that those devices already account for around 20% of bets placed.

Juniper Research's " Mobile Gambling: Casinos, Lotteries & Betting 2012-2017 " report opines that while mobile is currently seen as a customer retention tool, operators should increasingly utilise the platform as a means of customer acquisition.

Other key findings from the report include :

- While most sportsbooks are moving towards browser-based applications for betting, native apps remain a key mechanism for service discovery.

- Adoption of casino-type mobile gambling is expected to accelerate rapidly in the US in the wake of last year's landmark Department of Justice ruling which effectively reopened that market for remote gamblers.

- Wagers via mobile devices across all forms of gambling are expected to reach $100bn by 2017.

Related News Tags: , , ,



« News index »



SPORTECH FULL YEAR 2016 RESULTS

29th March, 2017 at 15:16:22
Results fail to impress but transformational period positions company for growth, Board believes.

NEW TELEVISION ADVERT FROM ONLINE CASINO

28th March, 2017 at 19:47:54
PlayOJO.com begins major marketing push in UK.

HABANERO HAILS STRONG START TO 2017

28th March, 2017 at 11:21:29
Future looks bright, developer says.

PARIPLAY LAUNCH BLOODSHOT (Update)

27th March, 2017 at 20:04:48
Based on iconic comic book series.

ULTRAPLAY DOUBLE DEAL

27th March, 2017 at 13:46:09
With Mbitcasino and Arcanebet
Full Story: Ultraplay Double Deal »