BETWARE IN DANSKE SPIL MOBILE GAMBLING DEAL
19th June, 2012 at 13:00:03
Lotto, Instant and Sports Games covered in new offering
Interactive gaming solutions provider Betware, together with the Danish state lottery firm Danske Spil, has launched a Betware Smartphone Suite including Lotto, Instant and Sports Games, opening up a new mobile gambling distribution channel for Danish players.
We can already see that our players are adopting [the new offering] quickly. Going forward, we expect to continue adding the popular scratch games through all our distribution channels, where mobile is taking an increasingly important role, said Jens AalĂёse, managing director of Danske Licens Spil.
The Betware Smartphone Suite has been designed for both iOS and Android platforms, and benefits from the capabilities of modern smartphones, such as shaking the iPhone to select random lotto numbers or swiping a finger over the screen to scratch-off instant tickets.
Mobile sports betting gives Danske Spil the opportunity to move the game right to players' fingertips while they are watching their favourite sports event and is therefore very well suited for live betting, AalĂёse added.
We want to reach out to all demographics of players, whether that is the mobile, desktop or retail player. Our strategy is to offer our players the best content with maximum convenience, and the smartphone sports solution from Betware is a great step in that direction. The initial results look very promising indeed.
Stefan Hrafnkelsson, Betware's CEO, says, We are excited about this launch, especially after the successful introduction of smartphone Lotto for the Icelandic National Lottery in 2011, and are confident that it will positively influence the Danish gaming market."
Related News Tags: Mobile Gambling, Lotteries, Denmark