Unibet Gears Up For Aussie Market

UNIBET GEARS UP FOR AUSSIE MARKET

06th June, 2012 at 05:02:27
Source: http://www.azonlinecasinos.com

ZenithOptimedia agency chosen to spearhead ad campaign Downunder

Online European bookmaker Unibet has appointed media agency ZenithOptimedia to spearhead its expansion into the Australian online gambling market, with a local television spot due to launch soon.

Unibet general manager Mads Joergensen said: We have very aggressive and ambitious plans for Australia and it was critical we chose a partner who matched these ambitions. We found that in ZenithOptimedia, and were very impressed with their all-round media skills.

It was important for us to get the right personality mix, and we are very happy with the team that is going to be supporting us. We really liked their open and engaging style."

ZenithOptimedia chief executive Ian Perrin said: The online gambling market is a fast growing industry and we are pleased to partner with such a professional business as Unibet. They are market leaders in other parts of the world and we look forward to pushing them to similar success in Australia."

The brand is set to roll out a local television spot, which was created by the content division of ZenithOptimedia, Newcast.

Related News Tags: , ,



« News index »



BRITAIN'S UPPER HOUSE TO VOTE ON HORSE RACING LEVY TODAY (Update)

29th March, 2017 at 19:48:16
Horse racing industry could benefit to the tune of GBP 30 million from changes that include online operators.

ATTEMPT TO STIFLE GAMBLING ADVERTS IN AUSTRALIA FAILS (Update)

29th March, 2017 at 19:48:16
Xenophon private member's bill rejected by Senate Estimates Committee.

ANOTHER FOBT RED FLAG FOR UK BOOKIES (Update)

23rd March, 2017 at 09:52:25
Fitch Ratings opines that staking limit cuts could benefit the online side of the industry.

UK BOOKMAKERS ADVISED TO "BRACE YOURSELVES"

21st March, 2017 at 21:54:56
Government may be about to act on FOBTs, says MP.

STAKE LOGIC DARTS HEROES LAUNCH WITH KINDRED GROUP

21st March, 2017 at 14:44:19
Darts pros meet super heroes.