Betvictor Appoints New Agency

BETVICTOR APPOINTS NEW AGENCY

25th May, 2012 at 05:17:28
Source: http://www.azonlinecasinos.com

Fresh creative awareness campaign following brand name change

BetVictor has appointed creative agency VCCP to manage its advertising account following a decision to rebrand from Victor Chandler to BetVictor earlier this year.

The agency won the account after a four-way pitch and takes over from the "Home" creative agency that developed a BetVictor campaign around TV presenter Paddy McGuinness during 2011.

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