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BETVICTOR APPOINTS NEW AGENCY
25th May, 2012 at 05:17:28
Fresh creative awareness campaign following brand name change
has appointed creative agency VCCP to manage its advertising account following a decision to rebrand from Victor Chandler to BetVictor earlier this year.
The agency won the account after a four-way pitch and takes over from the "Home" creative agency that developed a BetVictor campaign around TV presenter Paddy McGuinness during 2011.
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