NETPLAYTV PERFORMS WELL IN FIRST QUARTER
11th April, 2012 at 04:10:14
70% increase in new depositing players achieved
The troubled interactive television gambling group NetplayTV has posted more encouraging Q1 2012 numbers, showing:
- A 70% increase in new depositing casino players to 12,436 (Q1 2011: 7,320) and 34% increase on Q4 2011
- 44% increase in active depositing casino players to 21,869 (Q1 2011: 15,194) and 23% increase on Q4 2011
Management claims that the company's Q1 KPIs are ahead of the same period in 2011, reporting:
"Building on a strong Q4 2011 the Company continued to invest heavily in TV advertising throughout Q1 2012 to capitalise on the seasonally stronger periods of Q4 and Q1.
"This marketing strategy has continued to deliver improved KPIs, and resulted in a 20% increase in Q1 2012 average daily revenue versus Q1 2011, and a 9% increase on Q4 2011.
"In line with the company‚EUR‚ĄĘs strategy of focussing in the core live TV casino offering, it has disposed of its non-core UK bingo business for a sum of £ 375,000.
"At the end of Q4 2011 the company launched Supercasino
on iPad complimenting the existing iPhone client, This initiative resulted in 18% of all Supercasino active players during the quarter coming via iPhone and iPad.
"The company also launched Jackpot 247
on both iPhone and iPad on 22 March and continues to further develop its mobile offering as it seeks to exploit the potential of this rapidly growing market.
NetPlayTV is scheduled to release its full year 2011 preliminary results on the 24 April 2012. Both casino brands use Playtech software (check out the list of Playtech casinos
here at AZOC for more info on each property).
Related News Tags: Jackpots, Playtech, Netplay, Jackpot 247, Supercasino