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UK LOTTERY LAUNCHES MOBILE CHANNEL
23rd March, 2012 at 09:38:48
New version of website now optimised for mobile
Camelot UK Lotteries Limited has launched the UK National Lottery mobile channel allowing players the ability to buy tickets for draw-based games, check results and manage their account while on the move.
The new mobile-optimised website is available for use across a range of mobile platforms and players can sign-in using their existing account or alternatively sign-up utilising their mobile device.
Richard Bateson, marketing director for Camelot UK Lotteries Limited, said: As a business, we want to keep innovating, giving players new ways to play our games through emerging channels.
This latest initiative is another step in our strategy for long-term, responsible growth, which aims to enable more people to play at times that suit them, but with each of them spending relatively little.
Related News Tags: Uk, Lotteries
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