NEW ONLINE BINGO SITE LAUNCHED
13th January, 2012 at 08:49:45
888.com partners with top television production firm
888.com has partnered with the major television production company Endemoland Channel 5 to launch a new bingo site branded with a title that everyone will recognise - Big Brother Bingo.com.
The launch coincides with the current Celebrity Big Brother show on Channel 5, and the new interactive internet bingo site offers players exclusive show-oriented prizes including behind the scenes access, task props and VIP passes to eviction nights on the popular show.
Maurice Karpes, vice president of bingo marketing at 888.com, said Friday, "The opportunity to offer the Big Brother brand to our online bingo fans is a perfect match; we are building an offering that truly takes online entertainment to the next level."
Jurian Van Der Meer, managing director of Endemol Games UK said: "Big Brother fans love to immerse themselves in the show via its many different platforms, and this deal with 888 and Channel 5 offers another exciting and entertaining way for them to do so."
Channel 5's partnership director, Agostino di Falco, applauded the strong partnership of the three companies, which he said offers good incremental value to advertisers. He said that fans of the show can visit the website to get involved in the forum and polls by posting comments and questions for Big Brother Bingo housemates; discuss who should be evicted or exchange views on the latest episode.
Big Brother Bingo is offering a range of games including 75 ball, 90 ball and 5 line bingo, free bingo, penny bingo and daily guaranteed jackpots, along with familiar instant-win side games like Bejeweled, Fluffy Favourites and Monopoly.
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