Betting Exchange For Ladbrokes?

BETTING EXCHANGE FOR LADBROKES?

09th January, 2012 at 00:43:56
Source: http://www.azonlinecasinos.com

We're talking technology - not company - acquisition says UK betting giant

British land and online betting giant, Ladbrokes, is negotiating with Irish billionaire Dermot Desmond, the owner of the Betdaq betting exchange, over a "technology" deal to revamp the bookmaker's faltering online business, according to a report over the weekend in the Telegraph newspaper.

The report speculates that the move by Ladbrokes CEO Richard Glynn is a bid to boost the company's internet operations by buying in the pricing and trading skills of an established peer-to-peer betting exchange.

Desmond, who has a stake of about 2% in Ladbrokes, set up Betdaq in 2000, though it has been dwarfed by its larger and more publicised rival Betfair.

The newspaper notes that Glynn is under some pressure, having walked away from four online deals since taking over as chief executive in April 2010. These included talks with 888, Playtech and Sportingbet, and pulling out of an auction for Australia's Centrebet (see previous reports).

Approached for comment, a Ladbrokes spokesman denied the bookie might be interested in buying Betdaq itself, valued at more than 100 million.

"It's only a discussion about technology supply," he said. "Exchanges have good up-to-the-minute pricing technology." The spokesman added that any deal would be financed from the 50 million already set aside for investment in online gambling by Ladbrokes.

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