« News index »
NEW DIGITAL AD AGENCY FOR BETFAIR
06th October, 2011 at 14:13:34
Karmarama wins pitch for online customer acquisition contract
Online betting group Betfair
has appointed the Karmarama digital advertising agency to handle customer acquisition marketing after a successful pitch.
Karmarama will work on social media, mobile, product development and online creative, said Ben Carter, head of Betfair's online acquisition department.
Campaign Live reports that Big Al's Creative Emporium was appointed to the Betfair account in June this year, replacing Albion London, which did not take part the pitch for the account.
Big Al's most recent Betfair creative featured a Ferrero Rocher ad, starring sporting heroes, Campaign Live reports.
A previous project involved placing QR codes on the bikini bottoms of beach volleyball players taking part in a test tournament for London 2012. When the codes were photographed by a smartphone, the user was directed to a registration page offering new Betfair customers a free bet.
Related News Tags: Betfair
SPORTECH FULL YEAR 2016 RESULTS
29th March, 2017 at 15:16:22
Results fail to impress but transformational period positions company for growth, Board believes.
NEW TELEVISION ADVERT FROM ONLINE CASINO
28th March, 2017 at 19:47:54
PlayOJO.com begins major marketing push in UK.
HABANERO HAILS STRONG START TO 2017
28th March, 2017 at 11:21:29
Future looks bright, developer says.
PARIPLAY LAUNCH BLOODSHOT (Update)
27th March, 2017 at 20:04:48
Based on iconic comic book series.
ULTRAPLAY DOUBLE DEAL
27th March, 2017 at 13:46:09
With Mbitcasino and Arcanebet