Sportsbet Selects Openbet Platform

SPORTSBET SELECTS OPENBET PLATFORM

27th July, 2011 at 13:35:23
Source: http://www.azonlinecasinos.com

Sportsbook software and platform supply deal

Irish bookmaker Paddy Power's Australian-focused online betting website Sportsbet has relaunched its Sportsbet and IASbet sites utilising OpenBet sportsbook software.

OpenBet who has had a relationship with Paddy Power for the past decade was selected for the quality of its sportsbook, the flexibility of the platform, and its ability to ensure compliance with the requirements of differing jurisdictions.

Sportsbet will have access to all the standard platform benefits including the centralised OpenBet Account giving a single view of every customer and their betting activity across multiple channels including mobile enabling tailored promotions and effective marketing capabilities.

Other features include the latest versions of OpenBet's Trading Interface and Telebet II browser-based application plus the integration of LiveOdds that allows customers to enjoy live betting via the call centre.

Jeremy Thompson-Hill, Chief Operating Officer OpenBet Ltd, comments; We were very pleased to be given the task by Paddy Power to centralize and standardize Sportsbet's sports-betting offering. Having worked with Paddy Power for ten years, we view this as a positive endorsement of the quality of our sportsbook platform.

Cormac Barry, CEO Sportsbet, said; Choosing OpenBet to update and migrate our Australian operations was the obvious option. With OpenBet's unrivalled sportsbook and expertise together with that of Paddy Power, it has allowed us to supercharge the development of Sportsbet and provide a scalable platform that will continue to drive the business forward.

FDJ LICENCING AGREEMENT WITH WATCH&BET

Watch&Bet to augment French operators online sports service

French national lottery operator La Fran├žaise des Jeux (FDJ) announced the signing of a licencing agreement with live streaming service provider Watch&Bet, this week.

Watch&Bet, powered by digital sports media company Perform, will deliver live sports events streamed across FDJ's sports betting website parionsweb.fr.

Thomas Lamaury, Research & Development - Sport, FDJ said: We are very excited to add Watch&Bet to our online sports service in France. Watch&Bet effectively turns us into an online sports broadcaster and allows us to combine the best in live sports video with in-play markets, providing an enhanced service to our French customers.

Ross MacEacharn, Managing Director of Watch&Bet added: We're very much looking forward to working with FDJ. Watch&Bet provides a unique service that enables our partners to drive in-play revenues by combining great content, a 24/7 optimised schedule and streaming that is faster than TV.

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