Will Hill Confirms Italian Online Plans

WILL HILL CONFIRMS ITALIAN ONLINE PLANS

13th July, 2011 at 14:01:21
Source: http://www.azonlinecasinos.com

One of the first platforms to be awarded AAMS online gaming licence

Sports betting and gaming provider William Hill will be launching a new site williamhill.it for the Italian online market later this month.

The bookmaker and gaming firm will kick-off with a casino offering, shortly followed by bingo, poker and sportsbook and will be supported by an imaginative marketing campaign to maximise awareness of the brand in Italy, said a company spokesperson.

The Italian site has been a year in the making with Hills aiming at competing with domestic and international rivals for a substantial share in the estimated Euro 6 billion online betting and gaming market.

Henry Birch, CEO, William Hill Online, said: "We are really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans.

"We've spent a lot of time developing the site and ensuring it conforms to the AAMS regulatory requirements. We're delighted with the outcome of the site and we believe it will be a big hit with Italian players."

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