Ladbrokes Reappoints Walker Media

LADBROKES REAPPOINTS WALKER MEDIA (Update)

30th June, 2011 at 10:03:10
Source: http://www.azonlinecasinos.com

Bookmaker intends revamping its brand

Following a competitive review that ran alongside a review of its creative business, Walker Media has been reappointed by Ladbrokes to handle its £ 9 million media planning and buying account.

Campaign live reports that agencies were partnered with media agencies during the pitch process in order to offer Ladbrokes an integrated solution.

Ladbrokes plans on revamping its brand by investing £ 50 million over the next two years (see previous report).

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