« News index »
REAL PLAYERS IN TOMBOLA CAMPAIGN
18th May, 2011 at 15:01:38
Sponsorship deal between UK bingo site and popular soap opera
UK online bingo site, tombola.co.uk, has extended its sponsorship deal in a National TV campaign with British soap opera, Emmerdale, for a third season.
The deal includes broadcast sponsorship on ITV1, ITV2 and ITV3, online sponsorship on itv.com/emmerdale, interactive sponsorship, mobile interactive bumpers and licensing.
The Emmerdale bumpers created by tombola bingo will launch this month and star real tombola.co.uk online bingo players as did the previous season.
Twenty-five tombola players took part in a three day fly-on-the-wall documentary style filming and each individual will appear in up to 21 bumpers while featuring as the main star in at least one of the bumpers for a few seconds.
Dawn-Elizabeth Howe, Head of Marketing at tombola.co.uk said: Sponsoring Emmerdale, one of ITV's leading brands, is a significant opportunity for tombola.co.uk. The show's reach, the affection in which it's held, and its values of drama, fun and community make it the ideal partner for the tombola brand.
Related News Tags: Uk
UK COURT GREENLIGHTS BETSSON'S NETPLAY ACQUISITION (Update)
29th March, 2017 at 15:16:22
Deal expected to complete later this week.
ANOTHER FOBT RED FLAG FOR UK BOOKIES (Update)
23rd March, 2017 at 09:52:25
Fitch Ratings opines that staking limit cuts could benefit the online side of the industry.
MARATHONBET LAUNCH MOBILE CASINO CHANNEL FOR UK MARKET
22nd March, 2017 at 12:01:49
Caters to ever increasing play on the go.
UK BOOKMAKERS ADVISED TO "BRACE YOURSELVES"
21st March, 2017 at 21:54:56
Government may be about to act on FOBTs, says MP.
BOYLESPORTS HAS BIG PLANS FOR THE UK RETAIL BETTING MARKET
17th March, 2017 at 14:21:15
Undeterred by the failure of its bid to acquire betting shops dropped as a result of the Ladbrokes Coral merger, Irish bookie remains determined to open more UK shops this year.