Betfair Launches Interactive Tv Betting App

BETFAIR LAUNCHES INTERACTIVE TV BETTING APP

10th March, 2011 at 03:50:29
Source: http://www.azonlinecasinos.com

Players use the remote to place bets on UK and European football games

Online gambling group Betfair has unveiled its first interactive football betting app on the video-on-demand platform FetchTV, reports New Media Age.

The app lets FetchTV customers registered with Betfair place bets on UK and European football matches using the entertainment platform's remote control.

The latest odds are furnished to players during the matches, which the app overlays onto the Freeview channel being viewed. All transactions are handled directly by the peer-to-peer betting company's online system.

Betfair spokesman Simon Miller said this week that the company has pan to launch other sports apps on the FetchTV platform.

"We see services via broadband as a great way of delivering a first-class, live and interactive entertainment experience to sports fans", he said.

The app launch is part of a Betfair initiative to put mobile at the centre of its development. In January, the betting firm reported a 100% increase in sign-ups via mobile over the last year.

The app was created by TV platform developer IP Vision and marks the first interactive service to be launched via a Freeview set-top box.

Related News Tags: ,



« News index »



SPORTECH FULL YEAR 2016 RESULTS

29th March, 2017 at 15:16:22
Results fail to impress but transformational period positions company for growth, Board believes.

EUROPEAN ONLINE GAMBLING GROWTH CONTINUED IN 2016

29th March, 2017 at 08:27:22
Researchers estimate revenues climbed 6.6 percent.

NEW TELEVISION ADVERT FROM ONLINE CASINO

28th March, 2017 at 19:47:54
PlayOJO.com begins major marketing push in UK.

BWIN AWARDS PAN-EUROPEAN ONLINE GAMBLING ADVERTISING ACCOUNT

28th March, 2017 at 19:47:54
BBH Sport wins significant account after a competitive pitch.

LADBROKES CORAL REPORT UNAUDITED 2016 RESULTS

28th March, 2017 at 11:21:29
Successful start for merged group, CEO determines.