Sponsorship Deal Between Betfred And Rugby League Football Club


03rd March, 2011 at 13:00:34
Source: http://www.azonlinecasinos.com

Covered Terrace known as "The Shed" will carry BetFred's logo

Independent sports betting firm BetFred will be sponsoring Salford City Reds rugby Football Club for the 2011 season in a deal announced this week.

BetFred's sponsorship will see its logo displayed on the roof of the team's "Popular Stand". The stand, known as "The Shed" dates back to the 1900's and runs down one wing of the pitch at The Willows ground in Salford.

I'm proud to be from Salford and I'm proud to support the Salford City Reds in its 110th and final year at The Willows, said Fred Done from BetFred.

It will be emotional when rugby league moves from this famous old ground but I have been very impressed with John Wilkinson's vision of the future and the new stadium. I am very proud to have my company's name on EUR˜The Shed' in its final season.

Salford City Reds has enjoyed its 110 years at The Willows and my sincere thank you to Fred Done for a fitting tribute in his sponsorship of EUR˜The Shed', said John Wilkinson, Chairman for the Salford City Reds.

This has been a special place for the Salford faithful over many generations. It means so much to us all at the Salford City Reds to have this fine Salford gentleman alongside us for the final chapter in the history of EUR˜The Shed' and our great club.


First work for the company will break later this year

Sky Bet's advertising account, which currently incorporates Sky Bet sports betting, Sky Vegas, Sky Bingo and Sky Poker, has been awarded to WCRS&Co, a relatively young creative agency based in London.

The account, worth 9 million will predominantly include TV, outdoor, radio and digital activity - with the first work from WCRS&Co due to break later this year.

Past Sky Bet advertising across all its brands was previously handled by its own in-house marketing team.

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