Ladbrokes To Invest In Online

LADBROKES TO INVEST IN ONLINE

17th February, 2011 at 08:16:39
Source: http://www.azonlinecasinos.com

Gambling group to up its digital technology to keep abreast of the trend

On the back of a 20% rise in FY operating profit, UK gambling group Ladbrokes plc has said it intends enhancing its own technology through investment and flexible partnerships in order to boost its online competitiveness and web presence.

The land and online gambling firm will implement a new eCommerce platform that "has all the features you would expect from a leading e-enabled business". The platform will include improved site search capability, a single customer wallet for all products and its own front end platform that will allow it to integrate sportsbook and gaming product offerings available in the market.

The project is estimated at 50 million, invested over 2011 and 2012 and is expected to take 18 months to complete.

The company has acknowledged that it is in preliminary talks with online gaming group 888 Holdings Plc but media speculation also has the company in unconfirmed discussions with gaming software developer Playtech Ltd. Ladbrokes Casino currently utilizes Microgaming software but a player was recently told by support they had no plans to release any new casino games.

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