Fireworks Likely In 32red Vs. William Hill Online Case

FIREWORKS LIKELY IN 32RED VS. WILLIAM HILL ONLINE CASE

12th October, 2010 at 10:44:54
Source: http://www.azonlinecasinos.com

Arguments regarding the impact of 32Vegas to be heard this week

The High Court in London will be the focus of industry attention this week as a year-old dispute between online gambling competitors 32Red.com and William Hill Online on branding is argued.

32Red started legal proceedings on a claim of trademark infringement over a year ago (see previous reports), complaining that William Hill's 32Vegas.com branding on an internet casino site confused players, causing it to suffer loss and damage and infringing its trademark use of '32', and impacting a reputation it has built up around the brand over the years.

Shortly after the action was launched William Hill withdrew 32Vegas and replaced it with the 21Nova brand.

32Vegas was launched in 2006 by Playtech, and was one of the casinos transferred to William Hill as part of a partnership agreement between Playtech and William Hill that spawned William Hill Online in late 2008 (see previous reports).

UPDATE JAN 21st 2011: The High Court have ruled in favour of 32Red on all counts in the court case agreeing that William Hill are infringing 32Red's trademark and potentially damaging it's name. Additionally, in the 2010 Casinomeister awards, 32Red Casino has once again been awarded the Best Casino award for the 8th year running along with the award for Best Casino Group.

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